Organizations might reach out to their members or donors to inform them that affinity cards are available as a way to augment their support and participation. Cardholders may receive additional benefits from their affinity card-such as a low introductory interest rate, cash back on purchases, or bonus airline miles.īanks that issue affinity cards may offer a selection of nonprofit organizations the cardholder can choose to support.
Typically, neither the cardholder nor the merchant incur any additional expense for participating in an affinity card program as the donation comes directly from the bank.Affinity card programs appeal to nonprofits because they represent a relatively passive way to generate revenue.a relationship of mutual understanding or trust and agreement between people. The unifying characteristic is usually something that’s traditionally underrepresented and can make the people in that group feel isolated. The attractive force, of varying strength for various elements, molecules, etc., that causes the atoms of certain elements to combine and stay combined. found a natural affinity with the immigrants. An affinity group or employee resource group (ERG) is a collection of individuals who share a common identity characteristic, which can be a wide range of things. Each time the cardholder uses the affinity card to make a purchase, a percentage of the transaction amount is donated to the charity or organization by the bank. a close connection marked by community of interests or similarity in nature or character.An affinity card-also known as a charity credit card-is a credit card issued by a bank in partnership with an organization whose logo appears on the card.
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